It doesn’t take a genius to realize that employees are on social media sites like Facebook and Twitter. It has become increasingly apparent that banning usage of these sites might not be simply futile, but may also be a lost marketing and networking opportunity. NetProspex, a sales and marketing contact database, conducted a survey of corporations and ranked the top 50 for social media involvement. Microsoft’s employees ranked the highest for social media involvement.
“This report shows that in today’s business environment, employees throughout many of the country’s largest corporations are using social networks, ” said NetProspex CEO Gary Halliwell. “This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks.”
The companies with the highest percentage of social media users were, no surprise, technology and software companies such as Google, Apple and was graced by online retailers such as Amazon and eBay. and even Walt Disney Corp.
The timing of the survey publication is quite beneficial to Microsoft, who recently launched two phones, the Kin One and the Kin Two, which are specifically created to easily navigate social media sites.