Though a frenzied crowd of hundreds lined up hours before its premiere at the Sundance Film Festival in Utah, the success of “Exit Through the Gift Shop,” a documentary by the English enigmatic artist, Banksy, still failed to find an interested distributer.
Banksy is the notorious creator behind spontaneous street art that is both politically jostling, and – at times – absolutely hilarious. Two well-known examples of Banksy’s political humor are his portrayals of two male police officers locking lips, and a chimpanzee with the face of the Queen of England.
The film is an examination into the roots of the guerilla art scene – and concurrently traces the rise of Thierry Guetta, Banksy’s videographer – which develops into a sly satirical rendition of the art world, the celebrity and consumerism. And, though it wasn’t sold to a distributor after all the love it received at Sundance, Cinetic Media developed the Producers Distribution Agency, with full intentions of releasing the movie.
John Sloss, Cinectic’s principal, feels that the do-it-youself model is the best way to handle a film like”Exit Through the Gift Shop.” In a situation where neither the star nor the filmmaker are available for promotion, the success depends on using Banksy’s mystery as a selling point.
And, considering how many people showed up in 15-degree weather in hopes of admittance, there’s no reason to doubt that the movie will eventually find its way into theaters.
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